Good morning from Bristol Bay, this is Artificial Lure with your May 12th fishing report. The 2025 season is shaping up to be a memorable one out here, with the Alaska Department of Fish and Game predicting another strong sockeye salmon run. The forecast calls for about 51.3 million sockeye returning to the bay this year, which is well above the long-term average and should give all of us plenty of action on the water. There’s a potential harvestable surplus of over 34 million fish just for Bristol Bay itself, so expect things to get busy as the peak approaches[1][3][5].
Weatherwise, we’re seeing cool mornings with temps in the mid 40s warming up into the high 50s by afternoon. Skies are mostly cloudy today with a light southwest breeze—nothing that should keep you off the water. Sunrise this morning was at 5:13 AM and sunset rolls around at 10:36 PM, giving you a long day to chase fish. Tidal swings are moderate, with the higher tides pushing fish in around midday and just before sunset, so plan your trips to the river mouths and estuaries around those times for the best bites.
On the fish front, early sockeye are just starting to stage in the deeper channels. We aren’t at peak numbers yet—those are usually mid-June into July—but both the Naknek/Kvichak and Nushagak rivers are showing increased activity. Last year at this time, crews were already putting up thousands of fish per day in these districts, and with this year’s forecast, expect the same or better[4].
As for gear, folks are having success with chartreuse and pink spinners, especially Vibrax or Pixee spoons. Drifting cured salmon roe remains a top bait, especially in the slower water near river mouths. If you’re targeting bigger kings, try larger plugs like Kwikfish in bright orange or metallic finishes. Jigging in deep holes with white or blue bucktail jigs has also been putting up fish.
A couple of hot spots you won’t want to miss: The mouth of the Kvichak River is a classic early season bet with fish funneling in on every incoming tide. Over on the Nushagak, look for action in the slower side channels near Dillingham, especially on the flood tide. Don’t overlook the Egegik if you want a little less traffic and solid catches—they usually pick up just behind the Naknek and Kvichak.
That’s the scoop for today. The run is just getting started, but all signs point to another banner Bristol Bay summer. Tight lines and good luck out there!