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Fit Your Marketing Plan on a Single Page with Allan Dib
SHOW NOTES
This week we are sitting down with Allan Dib, serial entrepreneur, rebellious marketer and technology expert. We’re talking all things marketing strategy…how can an efficient strategy in one page or less that encapsulates every necessity for our businesses? Allan speaks on his book, The One-Page Marketing Plan, which of course is the book he wishes he had at the time he was building his business. He walks us through all the stages of his marketing process, from effectively selecting your target market to crafting the most authentic message possible. Allan clearly outlines how to create the best experience possible for our clients, using the “human-to-human” principle, no matter what your strategy is. Further, we are going beyond what many marketing strategists look past, the idea of finding the optimal customer. It can be easy, especially when our businesses are just starting off, to take any client we can get. However, if it is not a fitting relationship for our business and personal values, it will be unfulfilling at best and inauthentic at worst. Allan shares how to keep our true visions in mind regarding this topic and many others as we grow our businesses. Take a listen, you won’t regret it!
SHOW DETAILS
Running time: 59:40
Subscribe on iTunes and leave us a review!
SHAREABLES
What’s one book everyone should read?
The E-Myth by Michael Gerber
What’s your favorite podcast?
Masters of Scale
App Everyone Should Download
Todoist
Most Important Skill of the Future
Knowing how to market your business
If You Could Have One Superpower
Flight
One Thing Everyone Should Do Today
Create a marketing plan for your business; don’t leave it to chance!
CONNECT WITH ALLAN
CONNECT WITH JEFF
SHAREABLE LINKS
Hire Jeff:
Book Jeff as a Speaker
Hire Jeff’s Agency
Be Part of the Show:
Call us: (551) 257-4273
Support The Show:
Sponsor an episode, Buy Books From Our List, Donate/Add to the Tip Jar, Buy From Our Affiliates, Learn how to give us money for free (really!)
Learn from our guests:
See the Shareables
Subscribe on:
iTunes
Overcast
Spotify
Google Play
View all episodes
By Shareable.fmSHOW NOTES
This week we are sitting down with Allan Dib, serial entrepreneur, rebellious marketer and technology expert. We’re talking all things marketing strategy…how can an efficient strategy in one page or less that encapsulates every necessity for our businesses? Allan speaks on his book, The One-Page Marketing Plan, which of course is the book he wishes he had at the time he was building his business. He walks us through all the stages of his marketing process, from effectively selecting your target market to crafting the most authentic message possible. Allan clearly outlines how to create the best experience possible for our clients, using the “human-to-human” principle, no matter what your strategy is. Further, we are going beyond what many marketing strategists look past, the idea of finding the optimal customer. It can be easy, especially when our businesses are just starting off, to take any client we can get. However, if it is not a fitting relationship for our business and personal values, it will be unfulfilling at best and inauthentic at worst. Allan shares how to keep our true visions in mind regarding this topic and many others as we grow our businesses. Take a listen, you won’t regret it!
SHOW DETAILS
Running time: 59:40
Subscribe on iTunes and leave us a review!
SHAREABLES
What’s one book everyone should read?
The E-Myth by Michael Gerber
What’s your favorite podcast?
Masters of Scale
App Everyone Should Download
Todoist
Most Important Skill of the Future
Knowing how to market your business
If You Could Have One Superpower
Flight
One Thing Everyone Should Do Today
Create a marketing plan for your business; don’t leave it to chance!
CONNECT WITH ALLAN
CONNECT WITH JEFF
SHAREABLE LINKS
Hire Jeff:
Book Jeff as a Speaker
Hire Jeff’s Agency
Be Part of the Show:
Call us: (551) 257-4273
Support The Show:
Sponsor an episode, Buy Books From Our List, Donate/Add to the Tip Jar, Buy From Our Affiliates, Learn how to give us money for free (really!)
Learn from our guests:
See the Shareables
Subscribe on:
iTunes
Overcast
Spotify
Google Play