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FIT041: Tips on using social media for athletes abroad
SOCIAL MEDIA: Kevin DeShazo from Field House Media, started his business with the idea that social media in the sports industry shouldn’t be treated like “the bad guy”. Kevin moved on to educate thousands of athletes and athletic directors about the advantages and potential pitfalls of social media, using it as a tool and not a toy. In this episode of the Fit across Cultures Podcast, we talk about social media for athletes abroad.
“If you walk out of a meeting and you are only being told what not to do, you don’t know what you could do. In Sports, every day you are being told how to be the best possible by giving advice, and I think we should take the same approach with social media.”
Kevin and I talked about
– The negative conversations about social media and college sports
– His approach to grow his business and success stories
– Impact of social media on player’s confidence
– Balance between social media activity and your athletic activity
– How social media can help you transition to after pro life
– Letting your personality shine through, finding a balance between promotions or bland posts
– Benefit of clubs choosing athletes with big media following
Benefits of social media for athletes (abroad)
1) Connect with fans and followers to tell your story
2) Get sponsorship, endorsements, business deals
3) Separate yourself from the average job applicant after sports
4) Marketing advantage in contract negotiations
“Build your core- build a foundation of your strength and reason online. It should be more than just saying that you are an athlete. Whether that is to sell a product, get a sponsor, or build a business, you should have a purpose.”
Reach out to learn more about social media for athletes
Tweet him @kevindeshazo personally or @fieldhousemedia or check out his company www.fieldhousemedia.net
Advice for athletes abroad
“Don’t forget the fans abroad. You are building a double-whammy for potential sponsors having a fan base at home and abroad. It will help you feel more connected to that culture. It can make that time abroad more productive and you can focus on the work at hand.”
“Learn to embrace the social media of the culture that you are playing in.” @kevindeshazo
Click To Tweet
Click To Tweet
Picture Source: Fieldhousemedia.net
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SOCIAL MEDIA: Kevin DeShazo from Field House Media, started his business with the idea that social media in the sports industry shouldn’t be treated like “the bad guy”. Kevin moved on to educate thousands of athletes and athletic directors about the advantages and potential pitfalls of social media, using it as a tool and not a toy. In this episode of the Fit across Cultures Podcast, we talk about social media for athletes abroad.
“If you walk out of a meeting and you are only being told what not to do, you don’t know what you could do. In Sports, every day you are being told how to be the best possible by giving advice, and I think we should take the same approach with social media.”
Kevin and I talked about
– The negative conversations about social media and college sports
– His approach to grow his business and success stories
– Impact of social media on player’s confidence
– Balance between social media activity and your athletic activity
– How social media can help you transition to after pro life
– Letting your personality shine through, finding a balance between promotions or bland posts
– Benefit of clubs choosing athletes with big media following
Benefits of social media for athletes (abroad)
1) Connect with fans and followers to tell your story
2) Get sponsorship, endorsements, business deals
3) Separate yourself from the average job applicant after sports
4) Marketing advantage in contract negotiations
“Build your core- build a foundation of your strength and reason online. It should be more than just saying that you are an athlete. Whether that is to sell a product, get a sponsor, or build a business, you should have a purpose.”
Reach out to learn more about social media for athletes
Tweet him @kevindeshazo personally or @fieldhousemedia or check out his company www.fieldhousemedia.net
Advice for athletes abroad
“Don’t forget the fans abroad. You are building a double-whammy for potential sponsors having a fan base at home and abroad. It will help you feel more connected to that culture. It can make that time abroad more productive and you can focus on the work at hand.”
“Learn to embrace the social media of the culture that you are playing in.” @kevindeshazo
Click To Tweet
Click To Tweet
Picture Source: Fieldhousemedia.net