Boutique Fitness Marketing Podcast

Fitness Brand Design with Olivia August


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Are you wondering how to create a fitness brand design that visually brings out your business's best, most authentic side? Meet Olivia August, brand designer for team Pixality and designer at Bold August Design Studio.

A little bit about Olivia:

Olivia has been my branding go-to for over five years now. She designed the branding for my business, Pixality Design, and many of Pixality's clients. Not only do I admire the creativity and quality of Olivia's designs, but one of the things I appreciate most about working with her is her approach to branding beyond just a logo. She helps business owners create and implement true visual brand systems that are practical for ongoing marketing needs.

Here's a quick rundown of what we covered:

  • What is branding and brand identity?

  • What makes a good logo for a fitness studio? And what should you avoid?

  • Besides a logo, what other elements does Olivia think are essential to having a practical brand set that helps a studio look cohesive across various platforms?

  • Once a studio owner invests in branding, it has logo variations, colors, fonts, and maybe some patterns, icons, or textures. What's next?

  • How often should someone reassess their visual brand, and how do you know what it needs to stay current?

Links:

Add on Branding to any Pixality Web Design Project. Learn more: https://pixalitydesign.com/web-design

Olivia's website: https://boldaugust.com/

Bold August Design on Instagram: https://www.instagram.com/bold.august.design

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Boutique Fitness Marketing PodcastBy Connie Holen

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