This episode features strength and conditioning coach Jordan Syatt. I’ve been following Jordan’s work for quite a while on social media and other platforms, and one thing I’ve always loved about Jordan is his authenticity. It’s no BS with Jordan. He’s real with people, he’s real with his clients, and I very much appreciate that along with so many others.

Not only is Jordan a great fitness coach, he’s an excellent content creator and marketer for his own personal brand and business. He’s built a following of more than 728,000 people on Instagram and more than 148,000 subscribers on YouTube. He puts a lot of work into his content creation, and I think you’ll appreciate what he has to say around how his content has evolved over time, his thought process behind what to post next, as well as his inspiration along the way including folks like Gary Vaynerchuk, who Jordan worked as a personal trainer for for three years.

If you want to follow Jordan’s work, check him out on social media @Syattfitness, and his website is syattfitness.com. Enjoy!