Today we're talking to Griffin and Jarika Shaffer, the husband/wife duo behind fitness meme (mostly CrossFit meme) producer Chalk Llamas. We chat about not taking fitness or lifting too seriously, sourcing ideas for memes in the dustiest corners of the most mysterious gyms, and how Griffin turned a love of digital humor into a full-time gig making memes for CrossFit Inc. 

It's the strength meme story just crazy enough to be true.