In this episode of Clifton Culture, hosts Eythen Anthony (23C) and Oli Turner (25C) talk to Farida Salam (24C), the founder and designer of the fashion brand BYFARIDA. Salam discusses her approach to fashion and exploration of sustainability within the art. Together, they also dive into other avenues of Emory’s fashion scene, from altKey to students’ perspectives on current and future fashion predictions.

Alongside handling the creative process for her brand, Salam also manages the business aspects and costume designing for Theater Emory. Amidst her work, she details how to find individuality, confidence and authenticity in one’s craft.

Salam’s pieces can be found on @byfaridaaa on Instagram and are available at her website.