Today’s interview is with Toni Keskinen, who is the Co-Founder, Chief Product Officer & Chairman at 180ops, a revenue intelligence platform built on account-based customer data that empowers B2B businesses to drive revenue growth, optimize operations, and enhance customer lifetime value. Toni joins me today to discuss five different blind spots that he believes many organisations suffer from when it comes to understanding their customers, driving growth, and where they should focus their resources, particularly in sales and account management.

This interview follows on from my recent interview – SRM and why it matters to growth and customer experience – Interview with Ryan Hamilton – and is number 548 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.