Stephanie Woerner reads MIT CISR's June 2018 research briefing, which was authored by Jeanne Ross, Martin Mocker, and Cynthia Beath. See the text version and related content at https://cisr.mit.edu/publication/2018_0601_BuildingBlocks_RossMockerBeath.

Abstract: Established companies face daunting changes as they attempt to introduce digitally inspired customer value propositions. MIT CISR research has identified a set of five building blocks that develop assets essential to delivering digital value propositions. This briefing describes the five building blocks and the practices and tools established companies are relying on to develop their digital assets.