Your non-profit organization does good work and has an important story to tell.

Media coverage can be a great way to establish credibility, build cachet, and reach a larger audience.

But journalists are not necessarily short on stories or sources.

So what are the Five Good Ideas for getting a journalist to call you back?

Denise Balkissoon, Ontario bureau chief of The Narwhal, joins Maytree president Elizabeth McIsaac to explain how she identifies stories and sources.

For Denise's ideas, resources, and full bio, visit the Five Good Ideas session page.