Five key trends in AI and data science for 2024 are examined based on surveys of data and technology executives. Generative AI's potential is high, but widespread value delivery remains limited due to insufficient data strategies and organizational changes. Data science is industrializing, with increased use of platforms and automation, leading to greater model reuse and efficiency. Data products are evolving, with organizations varying in how they integrate analytics and AI. The importance of data scientists is decreasing, partly due to citizen data science and automation. Finally, data leadership is consolidating, with more organizations centralizing data and technology functions under a single executive.

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