In this episode of the Value Coffee Talk podcast, hosts Thomas Pisello and April Morley engage with Glenn Clowney, CEO of ROI Calc, to explore the significance of online value calculators in enhancing customer engagement and driving sales. 

The trio discuss various use cases, best practices for designing effective calculators, the importance of storytelling in value selling, and strategies for promoting these tools to ensure they resonate with the target audience. The conversation emphasizes the need to focus on buyer pain points and the role of user-centric design in creating impactful calculators that facilitate informed decision-making.

Takeaways

• Value calculators can serve multiple purposes beyond lead generation.
• Engaging customers with calculators can enhance the sales process.
• User-focused design is crucial for calculator success.
• Storytelling should position the end user as the hero.
• Understanding buyer pain points is essential for effective selling.
• Promoting calculators requires aligning with the audience's needs.
• Short attention spans necessitate quick engagement strategies.
• Calculators should provide actionable insights and next steps.
• It's important to quantify the cost of inaction for buyers.
• Starting with the story can lead to more effective calculators.