Have you ever wondered if you could be using Influencers to help get your small business brand in front of bigger audiences?

We’ve created a few Influencer marketing campaigns this year on behalf of an FMCG client and we have had so many learnings along the way. So, as part of our ‘How We Do Marketing’ season, I thought it was the perfect opportunity to share these with you all.

In this episode, I talk about:

• The difference between influencers and ambassadors
• Why influencers charge what they do
• How to regulate the unregulated processes involved in working with an influencer
• The regulations that do govern this industry
• The fact that it is possible to use Influencer marketing in a small budget
• How to best work with your chosen Influencer to create a win:win 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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