I feel getting feedback is the way to improve. Some feedback is useful and some is not useful. Analysis of customer reviews can reveal trends and emerging patterns. I feel companies are trying to resonate with their customer base. Customer feedback can help pinpoint areas where improvement can be done. Customer feedback can help identify areas where new product features can be created. Feedback can help market craft advertising that appeal to the interest of their customers. The goal is to engage the customer allowing the business to differentiate themselves with their competitors. I feel feedback is essential for opportunity and growth. Feedback is exciting because it can lead to innovation and growth.