We often associate "innovation" with paradigm-shifting breakthroughs that disrupt entire industries. But most of the time, innovation is incremental. Or as Ben Maxim, VP of Digital Strategy & Innovation at MSUFCU, puts it, innovation consists of changes made "day by day, making things just a little bit better."

Ben joins our Remarkable Credit Union podcast to talk about talk about MSUFCU's bold decision to build an innovation lab in 2020, their biggest victories and setbacks to date, and his five principles for success.

This month’s BIG question:

Why does innovation matter for credit unions, why is it so hard, and how can credit unions work to create a true culture of innovation?