When it comes to content and social media, most people are focused on surface-level metrics, like: 

• Clicks on your blog
• Podcast downloads
• Followers and likes
• Watches on your Instagram stories

But these metrics aren’t the definition of success because you don’t have complete control over them. They’re also not a good measure of whether your social media and content strategy is actually working. 

This week’s episode is the last in the 3-part series about content. We will redefine what getting traction on your content means by measuring it quantitatively and qualitatively. I’ll also be talking through some reasons why you aren’t getting traction in your content. You might be guilty of:

• Too little selling
• Not using calls to action
• Inconsistency
• Being impersonal
• Not focusing on serving your audience

Links

Marketing: A Love Story, Bernadette Jiwa

Learn more about my first-ever Implementation Workshop which is happening on February 18-19, all about Social Media and Content Creation here.

Follow Katie on Instagram or visit the website to learn more about her work.