Superfans are created at the intersection of YOUR story and every CUSTOMER’S story. They are forged at that magical, overlapping point where it becomes obvious that you share a common purpose or passion. Your thing matters and is relevant to their thing.

I’ve done several episodes of this podcast focused on crafting and sharing your story. So, in this episode, I’m sharing a five-step trick that will help you learn more about every customer’s story and accelerate the path to creating superfans. 

Remember, superfandom is a two-way street. If you want your customers to love you, you’ve got to love them back. Period. And, it’s really hard to love someone you don’t even know. 

Tune in to learn more about my S-T-O-R-Y framework, and don’t forget to head to BrittanyHodak.com/SUPER to download and fill in the customer persona template.

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About Brittany 

Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who helps businesses turn customers into superfans. She’s delivered keynotes to hundreds of organizations around the world, including American Express, Benihana, and Keller Williams. Her trademark SUPER Model™ framework has empowered teams in every industry to transform customer apathy into advocacy. 

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