The Connected Yoga Teacher Podcast 234: Five Steps to Effective Content with Shannon Crow [Part 3]   Description: Have you ever felt stuck when it comes to creating content for your yoga business? Maybe you feel like you don’t know what to post, or how to share about your unique yoga offering. In this 5-part mini-training, Shannon Crow walks us through a 5 step process to create effective content.   Once you figure out when and why you are creating content, the third step is to figure out WHERE. There are a multitude of content channels available to us these days, from social media, to our websites, to podcasts, and more - but to get started, you just have to pick one. Shannon shares two questions to ask yourself to determine the best content channel for you, and highlights some of the most powerful content channels we may be overlooking!   Key Takeaways: [2:40] Shannon is covering Step 3 of the five-step miniseries on creating effective content [3:48] Shannon recaps Steps 1 and 2 of her process. [4:31] Step 3 is all about figuring out where to share your content. [5:32] To figure out where you should be posting, there are two questions you should ask yourself. [8:04] Shannon highlights some of the channels we might be overlooking to share our content. [11:26] Social media is often the channel we think of when we think about where to share our content. [12:41] Looking at the list of channels available to share your content can feel overwhelming, but you just have to choose one. [13:39] Shannon shares a small pep talk if you're experiencing some imposter syndrome. [16:16] Shannon gives thanks and shares the Schedulicity hot tip of the week.  [17:33] Shannon recaps the action step for this episode.   Content Channels:  NETWORK   Friends & Family Introduce your specialty not just "yoga teacher"  Referrals Business cards  Local News  In-Person Presentations  YTT                   EMAIL   Weekly/bi-weekly or monthly newsletter  Freebie  Nurture Sequence      WEBSITE   Your Own Website  Featured Guest Articles   SOCIAL MEDIA   Facebook  Instagram  Tik Tok  Snapchat  LinkedIn    SEARCH ENGINES   Google Ads YouTube Pinterest   BOOK   Print / e-book   PODCAST    Links:  Pelvic Health Professionals The Connected Yoga Teacher Podcast Episode 232: Five Steps to Effective Content with Shannon Crow [Part 1] The Connected Yoga Teacher Podcast Episode 233: Five Steps to Effective Content with Shannon Crow [Part 2] The Connected Yoga Teacher Podcast Episode 177: How to Connect (aka Network) with Natalie Eckdahl  The Connected Yoga Teacher Facebook Group    Gratitude to our Sponsors Schedulicity and  Conscious Marketing for Yoga Teachers Training with Tristan Katz.   Quotes from this episode: "What is the most effective place for me to share my content so that people see it, are interested, feel connected to it and sign up if it's a good fit?"   "What platform is your ideal yoga student already using?"   “Remember we are only choosing one thing, and that one thing is going to make all the difference.”

234: Five Steps to Effective Content with Shannon Crow [Part 3]

The Connected Yoga Teacher Podcast is a place where yoga teachers can tune in each week to learn, connect with community and gain inspiration. After a yoga teacher training it can feel like being left out in the wilderness for yoga teacher entrepreneurs. The business side of yoga is often not talked about as much as philosophy, anatomy and other topics covered in a yoga teacher training. This podcast addresses the questions and challenges that yoga teachers face. Hear interviews with yoga teachers and other professionals on a variety of topics.

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Investing

Careers

Management & Marketing

Business News

Shopping

Health & Fitness

  The Connected Yoga Teacher Podcast   373: Yoga Philosophy for Parenthood with Claire Holloway     Description:   How can yoga philosophy support people in their parenthood or caregiving journey? Are the ancient yogic teachings still applicable to modern life? Claire Holloway shares insights about how we can tap into the wisdom of yoga philosophy to guide our actions as we navigate this phase of life.     Claire is the founder of The Centre of Bright Beginnings. She offers yoga, corrective exercise, and educational support for those embarking upon or moving through the journey of matresence – conception, pregnancy, postpartum, and parenting. Her work supports not only those identifying as mothers but also parents, caregivers, and parents-to-be. She studies and shares yoga through the lens of her personal experiences of becoming and being a mother.     In this episode, Claire reflects on her own postpartum journey and the challenges she faced that led her to do the work she does now. She breaks down how we can apply the teachings of ancient yoga philosophy to life today as parents, and shares practical tips on integrating yoga philosophy into our day-to-day activities. Claire also shares how we can moderate our energy as parents when so much of it goes to our children, how to avoid comparing ourselves with the “perfect parents” on social media, the many decisions that are connected to parenting and birthing, and more.     This is such a rich discussion for anyone who is a parent, future parent, caregiver, or if you support or know parents in your life.     Key Takeaways:   [0:06] This episode is about how yoga philosophy can support you as a parent or in some other capacity as a caregiver.   [3:41] This episode is sponsored by OfferingTree and Pelvic Health Professionals - and Shannon has some big news about Pelvic Health Professionals.   [9:11] Shannon introduces her guest for this episode - Claire Holloway.   [13:25] What is the work that Claire does and who does she do it for?   [17:02] What was Claire's postpartum journey like and what inspired her to focus on this time with parents?   [21:44] Things have changed a lot since yoga philosophy was written. How does it still apply to parenting today?   [25:44] How does Claire start to bring in yoga philosophy when talking to brand new parents?   [30:57] With social media, it is easy to compare ourselves to others and feel like we're not living a perfect life or being perfect parents. Shannon and Claire discuss how yoga philosophy can support us in those times.   [37:22] What other parts of yoga philosophy have supported Claire in her own parenting journey?   [41:09] What are some of the challenges new parents are facing now?   [48:15] Shannon and Claire discuss tapas and how that can show up in parenting.   [50:52] Birth trauma can be a big part of the parenting experience. How does Claire help people navigate that?   [55:46] Many new parents deal with a sense of isolation, even more so when they feel they are not living up to societal ideals. Claire speaks a little to this point.   [57:27] Learn more about Claire and her work via her website.   [61:03] Shannon reflects on her biggest takeaways from this conversation with Claire.   [62:47] Shannon shares some of the upcoming calls inside Pelvic Health Professionals, as well as how things are changing with the membership.   [67:12] Link - Shulamit episode   [68:18] Link - Claire's post      Links:    Claire Holloway, The Centre of Bright Beginnings    Claire Holloway on  Facebook  and  Instagram    Previous Episodes on Yoga Philosophy      323: Finding Support in Yoga Philosophy with Sunita Patil     297: Yoga Philosophy & Business with Rebecca Sebastian     269: Yoga Philosophy and Colonialism with Shyam Ranganathan     COPE: Centre of Perinatal Excellence    Practical Yoga Philosophy for Parenthood Program    Practical Yoga Philosophy for Parenthood Online Course  (Discount Code: 30offclaire)    Bliss Baby Yoga    Claire’s Instagram Post about Palestine    Guest Speakers in Pelvic Health Professionals    Shannon Crow on Instagram    The Connected Yoga Teacher Facebook Group    Pelvic Health Professionals       Gratitude to our Sponsors,  OfferingTree  and  Pelvic Health Professionals.     Quotes from this episode:   "It's just highlighting that there never is pro-balance and that we can stop beating ourselves up for not actually achieving much... Even that simple awareness can bring more compassion to ourselves. "     "The more out of control things feel, the more we cling to whatever we feel that we can control."     "One of the really underlying themes is about um taking the right action as opposed to stopping and not acting because of the fear."     "Yoga is about the opposite of that, about coming back from separation and isolation towards connection and community and unity."  

373: Yoga Philosophy for Parenthood with Claire Holloway

  The Connected Yoga Teacher Podcast   372: Grow a Private Yoga Business with Dominique Gauthier      Description:   Wondering how you can teach more one-on-one yoga? Curious if it is possible to turn 1:1 yoga classes into a full time business? Teaching yoga 1:1 and growing a yoga business teaching private yoga classes is not something that is covered in yoga teacher trainings but is so important! Dominique Gauthier shares how she has built a successful yoga business with 1:1; sessions.     Dominique is a highly skilled and passionate yoga teacher, personal trainer, core & pelvic floor specialist. She is the owner of Body Mind Fitness based in London (Lambeth) Ontario. Dominique is dedicated to helping clients of all ages and fitness levels achieve their health and wellness goals, with a comprehensive approach to fitness that focuses on building strength, increasing flexibility, and improving overall health and well-being. She is a certified Core and Pelvic Floor Specialist, helping clients overcome common issues related to core and pelvic floor dysfunction, and works with clients in-person and virtually in private sessions and personalized small group classes for clients all over the world.     Dominique explains how she is able to make a living teaching only yoga. She shares how she advertises online to get new students, what her schedule is like, and how she teaches both in-person and online private yoga. Dominique also highlights how she managed the transition and why moving from teaching group classes to private yoga is not a quick shift. If you’ve been wanting to add more 1:1 yoga classes to your schedule, this episode is for you.     Key Takeaways:   [0:06] Shannon introduces her topic for this episode - teaching 1:1 yoga.   [3:58] Shannon introduces herself and gives a shout out to the podcast sponsors, OfferingTree and Pelvic Health Professionals.   [8:42] Shannon introduces her guest for this episode - Dominique Gauthier.   [12:27] What does Dominique do and who does she do it for?   [15:28] Dominique shares more about how teaching one-on-one yoga is her main source of income.   [17:04] What was Dominique's process of marketing when she made the transition from teaching group classes to focusing on 1:1 classes?   [21:43] Dominique still offers consultation calls to potential students who might be interested in her services.   [24:24] Does Dominique teach 1:1 online or in person?   [24:48] Dominique explains how she structures working with 1:1 student, from the time they book a consultation call.   [27:38] If you're looking for an all-in-one software option, OfferingTree is the solution!   [30:36] Shannon and Dominique discuss the pricing of her 1:1 classes.   [31:11] What is Dominique's advice for a yoga teacher who is looking to make the switch to teaching more 1:1 yoga in their business?   [34:23] Dominique and Shannon share some inspiring anecdotes about why they do they work that they do.   [36:15] How does Dominique manage scheduling her 1:1 yoga sessions?   [39:21] There are ebbs and flows and busy periods and slow periods, even with teaching 1:1 yoga. Dominique reflects on how she manages these ups and downs in her yoga business.   [41:03] Find out more about Dominique and her work at her website and on social media.   [42:23] Shannon shares her biggest takeaways from this conversation with Dominique.   [44:58] Shannon shares a review from a member of Pelvic Health Professionals.   [46:52] Check out the upcoming live calls in Pelvic Health Professionals.     Links:    Dominique Gauthier    Dominique Gauthier on  Facebook  and  Instagram    Previous Episodes on Private Yoga      363: Build a Full-Time Yoga Career with Mary Reddinger     206: Get More Private Yoga Clients with Megan Spears     132: Marketing to Increase Private Bookings with Amanda Mays [Consultation Call]     131: How I Structure Private Yoga with Shannon Crow    130: Make a Profit Teaching Private Yoga with Emily Sussell     120: Teach Private Yoga Online with Yael Oppenheim     081: Set Up to Teach Private Yoga [Consultation Call] with Stephanie Brunson     014: Build Your Private Yoga Business with Kate Connell Potts     Healers for Palestine - @HealersForJustice on Instagram    Guest Speakers in Pelvic Health Professionals    Shannon Crow on Instagram    The Connected Yoga Teacher Facebook Group    Pelvic Health Professionals  (Get a free month using the code Connected2024)       Gratitude to our Sponsors,  OfferingTree  and  Pelvic Health Professionals.     Quotes from this episode:   "I really shied away from the idea of talking about 1 to 1 services and possibly part of that was a little bit of imposter syndrome."     "I find that especially as an entrepreneur, people want to know who you are as a person and that way they might trust you."     "For the most part, I try to give them that face-to-face, putting a face to a name. And I think it shows that you're going the extra mile for them."

372: Grow a Private Yoga Business with Dominique Gauthier

  The Connected Yoga Teacher Podcast   371: Organizing a Yoga Retreat with Checka Antifonario     Description:   Have you thought about hosting a yoga retreat for a day, a week-end or longer? Retreats are a great way for yoga teachers to provide a new, more immersive experience to their students but planning and executing a yoga retreat can be challenging. Checka Antifonario shares her thoughts as an experienced retreat planner and host.      Checka Antifonario is the founder of Yogaway, and she has been guiding yoga and mindfulness classes, workshops and retreats since 2008. She is deeply committed to maintaining a welcoming, inclusive, and grounded space for practice and community. When Checka is not teaching near home or online through her digital platform Anyday Yogaway, she journeys throughout the United States and abroad, leading weekend and week-long retreats. Checka also supports yoga teachers through her mentorship program for new or evolving Yoga teachers, as well as an in-depth retreat planner training. Off of the mat, she is passionate about being in nature and spending time with her dogs, goats and family!     Checka shares insights about the fundamentals of planning and organizing a yoga retreat. She gives tips on how to choose a venue for the retreat, the ideal group size, and things to consider when pricing the retreat. Checka also offers an insider view of how to organize a retreat schedule as well as how to build community among the participants of the retreat. If you have been contemplating hosting a retreat but aren’t sure how to get started, this episode is for you.     Key Takeaways:   [3:23] This episode is made possible by OfferingTree and Pelvic Health Professionals.   [5:25] Shannon introduces her guest for this episode - Checka Antifonario.   [9:54] What does Checka do and who does she do it for?   [12:06] What is step 1 when it comes to planning a retreat?   [16:19] What are some tips Checka would give to a yoga teacher who needs to clarify their driving force for hosting a retreat?   [20:10] How long should a retreat be, especially for the first retreat that you host?   [23:42] What are some elements we might consider when planning the retreat schedule?   [27:07] What kind of group size should we be aiming for? What should the ratio of leaders or teachers to people attending the retreat be like?\   [30:09] Shannon pops in with a quick tip about how OfferingTree can support you in hosting retreats in your community or around the world!   [32:12] Checka and Shannon discuss pricing for retreats. There can be a big difference in costs between hosting your retreat at a retreat center vs self-hosting a retreat!\   [38:07] Checka shares some of her experience in terms of managing logistics, coordinating with retreat centers, and handling insurance.   [40:41] What are some hiccups that we could run into while planning and hosting a retreat?   [46:30] How can we form community and connections while we are on a retreat?   [52:14] Learn more about hosting yoga retreats from Checka by connecting with her via her website or on social media.   [53:04] Checka shares some final thoughts for yoga teachers who are feeling inspired to plan a retreat.   [55:36] Shannon shares her biggest takeaways from this conversation with Checka about hosting retreats.   [59:00] Shannon shares a review about the yoga series with Tyler Arnason in Pelvic Health Professionals.   [60:18] Check out all the different yoga series available in Pelvic Health Professionals with a free month of membership!   [62:27] Shannon shares some final reflections about yoga and social justice.     Links:    Checka Antifonario    Checka Antifonario on  Facebook  and  Instagram     The Connected Yoga Teacher Podcast Episode 287: Insurance for International Yoga with Beth McVeigh & Joe Fagan    Yoga for Humankind on Instagram (@yogaforhumankind)    Tender Warrior Co. on Instagram    Guest Speakers in Pelvic Health Professionals    Shannon Crow on Instagram    The Connected Yoga Teacher Facebook Group    Pelvic Health Professionals  (Get a free month using the code Connected2024)       Gratitude to our Sponsors,  OfferingTree  and  Pelvic Health Professionals.     Quotes from this episode:   "Just finding your own most authentic way toward building community because that's really the foundational piece that will make offering and running retreats so much less intimidating [and] a little smoother when you get to that process."     "What is your mission with the retreat?"     "Where I'm going to pour my passion and love and energy is where things are going to thrive, and with retreats, I think that's really, really true."     "Group size is very important because I do believe it affects the dynamic of things quite a bit."

371: Organizing a Yoga Retreat with Checka Antifonario

  The Connected Yoga Teacher Podcast   370: Is Email Marketing Dead? with Meg Sangimino     Description:   Many of us are struggling with overflowing email inboxes and receive ever more emails daily. In this context, is email marketing still a relevant tool that can help your yoga business? How can yoga teachers use email marketing effectively? Meg Sangimino some insights.     Meg Sangimino is a yoga teacher and business expert. Her expertise is in helping wellness professionals implement sustainable business strategies. With a background in project engineering and a passion for wellness, Meg is your go-to for implementing essential (and efficient) systems that underlie a business that nourishes, supports, and fulfills the lifestyle that you want without spinning your wheels on social media or having constant technology headaches.     If you don’t already have an email list, you may be wondering where to start. Meg shares tips for effective lead magnets and freebies, and explains why email marketing doesn’t have to be cringe-inducing. She also gives some ideas about what to email your list, suggestions on how often to email them, and trends when it comes to effective email marketing for yoga teachers.     Key Takeaways:   [3:16] This episode is sponsored by OfferingTree and Pelvic Health Professionals.   [5:10] Shannon introduces her guest for this episode - Meg Sangimino.   [9:39] What does Meg do and who does she do it for?   [10:18] Why do people cringe when they think about email marketing?   [11:20] There is a lot of value in the content yoga teachers create to market themselves, and sometimes they may not realize that.   [13:25] People go to social media for a different purpose than their email inboxes.   [15:55] How can yoga teachers get started with email marketing?   [19:23] If you have a freebie or lead magnet and nobody is signing up for your list, you could have two problems: 1) nobody is seeing it, 2) nobody wants it.   [23:11] Do not be discouraged if you put something out and it doesn't get the response you hope for!   [24:47] Shannon reflects on the freebies she has in her own business.   [25:15] You may get people who unsubscribe from your list, and that's okay!    [26:25] What is Meg's advice to yoga teachers who feel like they wouldn't like to receive multiple emails about an offer, so feel uncomfortable sending emails to their list?   [28:11] What kinds of freebies are working in the yoga space and what are some trends that Meg has observed in email marketing?   [32:17] What should yoga teachers write in their emails?   [34:35] How often does Meg recommend including a call to action in you emails?   [35:42] How often should yoga teachers email their list?   [37:11] It's important to continue supporting your list even when you are not selling anything!   [38:08] What is something Meg wishes she would have known when starting email marketing?   [40:50] Shannon pops in to share about OfferingTree, a great all-in-one software option especially for email marketing!   [45:07] Shannon and Meg discuss the popular options for email marketing platforms.   [49:01] Shannon reflects on her biggest takeaways from this conversation with Meg.   [50:47] Shannon shares some of the upcoming guest calls inside Pelvic Health Professionals.   [53:32] Shannon gives a special shout out to yoga teachers who have been and continue to speak out for humanity and Palestine.     Links:    Meg Sangimino    The YogaBiz Podcast by Meg Sangimino    Previous Episodes on Email Marketing      176: Email Marketing Strategy with Jessica Stansberry     139: Grow Your Yoga Business via Email with Tarzan Kay     072: Email & Content Strategy [Consultation Call] with Kristen Boyle     The Connected Yoga Teacher Live Show: Episode 9: Create and Grow Your Yoga Student Email List     Podse.io    The Connected Yoga Teacher Podcast Episode 369: Struggling to Write Content is Normal with Billie Smith    Guest Speakers in Pelvic Health Professionals    Shannon Crow on Instagram    The Connected Yoga Teacher Facebook Group    Pelvic Health Professionals       Gratitude to our Sponsors,  OfferingTree  and  Pelvic Health Professionals.     Quotes from this episode:   "For listeners who are feeling drained and a little bit bogged down by social media, email marketing is a really, really solid alternative."     "Those of us in the wellness industry tend to be very averse to marketing ourselves."     "The fact that people are picky with who they give their email to is why email marketing is so effective."     "The more time we invest in growing that list, the more warm leads we have, the more we can promote when we actually have something to promote."     "We first have to be the consumer that we want to attract."     "The trend that I'm seeing is shorter and simpler are getting more downloads or more subscribers."     "Your tool for bringing people onto your email list, whether that's a freebie or something different, should be aligned with what you're going to offer them."  

370: Is Email Marketing Dead? with Meg Sangimino

  The Connected Yoga Teacher Podcast   369: Struggling to Write Content is Normal with Billie Smith     Description:   If you have ever sat staring at your blinking cursor and wondered how to write an email, social media caption, or blog post for your yoga business when more important things are happening in your personal life or the world – you are not alone. Billie Smith recently faced this same struggle and decided to share their honest thoughts instead of their usual messaging.     Billie Smith is a queer advocate, trauma, abuse, and eating disorder survivor, who is shaking up the status quo and challenging conventional narratives in the wellness industry. They believe in discarding harmful ideologies like diet culture and spiritual bypassing, and are dedicated to creating spaces where individuals can authentically connect with themselves, free from judgment and expectation. Billie's approach to movement is all about empowerment, helping students tune into how they feel rather than how they look. With over 600 hours of training and a commitment to inclusivity, Billie's classes, workshops, and one-on-one sessions provide a safe space for those seeking to reclaim their bodies and their narratives.      In this episode, originally shared as an email to Billie’s subscribers and then as an audio on their podcast, the Rebel Movement Podcast, Billie shares openly about their experience struggling to write an email about topics related to their yoga business while also grappling with other challenges. They talk about how difficult it can feel to hold multiple truths, balance self care and social justice work, and reflect on showing up authentically.      Writing content can be hard when we are faced with balancing work, personal life, and tragedies in the world - if you are struggling because of this, this episode is for you.     Key Takeaways:   [3:07] This episode is sponsored by Pelvic Health Professionals.   [4:14] Shannon introduces her guest for this episode - Billie Smith.   [7:30] Billie shares a little about a newsletter that they sent out on 14 February and their process of writing it.   [14:40] Shannon pops in to talk about a recent call with Mary Reddinger inside Pelvic Health Professionals.   [16:17] Listen to a short snippet from Mary Reddinger about how she gets the bulk of her private yoga students. Get access to the full interview by joining the Pelvic Health Professionals membership.   [18:13] Billy highlights that it can feel difficult for us to hold all the things that are happening in the world and in our personal lives - what we are experiencing is not normal.   [21:12] We are all struggling to find balance lately.   [24:47] If you are using your platform to talk about Gaza or Palestine, unfortunately it is a risk.   [27:53] Billie talks about the importance of standing up for your values and staying true to them even in difficult times.   [31:02] It is important to take care of yourself even as you do social justice work.   [32:28] Shannon reflects on her own personal experience of speaking up about the harm taking place in Gaza right now.   [36:01] There are so many people who say they want peace and freedom for all people but are afraid to speak up. But we can make a huge difference if we all speak up.   [39:29] Do leave a review for the podcast and come hang out in real time with Shannon in the Pelvic Health Professionals membership!     Links:    Billie Smith, Move With Billie     Rebel Movement Podcast with Billie Smith    Billie Smith on  Facebook,  Instagram,  Pinterest,  YouTube, and  Spotify    Shannon's Viral Reel     Nourish Your Nervous System, 6-Week Online Series with Kathleen Pratt in Pelvic Health Professionals    Guest Speakers in Pelvic Health Professionals     Support the podcast     The Connected Yoga Teacher Podcast Team    Shannon Crow on Instagram    The Connected Yoga Teacher Facebook Group    Pelvic Health Professionals       Gratitude to our Sponsor,  Pelvic Health Professionals.     Quotes from this episode:   "Invalidating your own struggles is not gonna give you any more energy to help change the world."     "It's ok if you don't feel rage every single second of the day because like how are you supposed to do all your stuff if you do?"     "There's a struggle to find balance lately."     "[If] you've been having that feeling of doubting yourself or doubting, what is even the point of doing this anymore? I would just encourage you to check in with it and not take it as a sign that you're doing anything wrong in your life."     "I don't want my business to negate its values to make money. I don't want to sacrifice my values for profit."     "Find the balance between taking care of yourself and then doing social justice work."  

234: Five Steps to Effective Content with Shannon Crow [Part 3]

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