Are you spending as much time and effort promoting your new service as you did to develop the service? There are five tactics you should include in your next campaign effort.

But all too often we focus our attention on the development and then rush the promotion. As a result, we maybe only do one or two tactics.... and expect that rushed effort to produce results. But does that ever work?? 

In this episode, I share my thought on five tactical elements to include as well as a rule to live by when it comes to balancing production to efforts. 

Bonus campaign worksheet available here.