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Five Things Driving Saudi Arabia’s Retail Boom: Vision 2030, Cenomi Deals, Kayanee, Adidas & More
In this launch episode of Five Things: Middle East Edition, hosts Alex and Leanne break down five major developments reshaping the business, retail, and cultural landscape in Saudi Arabia — all deeply tied to the Kingdom’s ambitious Vision 2030 strategy.
📍 Leanne shares her on-the-ground perspective from Riyadh, offering real-time insight into what makes this moment in Saudi’s evolution so transformational — from economic reform to cultural empowerment.
🔍 What You’ll Hear in This Episode:
Vision 2030 Overview – How Saudi Arabia is diversifying beyond oil through investment in tourism, sports, entertainment, and innovation.
Cenomi & Al-Futtaim Partnership – A SAR 2.52B deal signaling strategic expansion, digital retail transformation, and cross-border brand growth.
Westfield x Cenomi Centres Deal – A 10-year franchise agreement bringing global retail ops, branding, and marketing best practices into the Kingdom.
Brand Spotlight: Kayanee – A Public Investment Fund (PIF)-backed women’s wellness and athleisure brand led by Princess Reema Bint Bandar.
Adidas in Saudi Arabia – How the brand is building cultural resonance with abaya fashion lines and regional collabs that truly “get” the Saudi consumer.
Whether you're a retail strategist, investor, brand builder, or simply curious about global innovation, this episode offers powerful context for the shifts happening in one of the world’s fastest-growing markets.
🎧 Subscribe and stay tuned for more “Five Things” episodes focused on the MENA region, with local voices, market movers, and future-forward insights.
0:00 – Intro & why Saudi matters now 1:00 – What is Vision 2030? 2:45 – Cenomi x Al-Futtaim: Strategic Retail Partnership 4:50 – Cenomi Centres x Westfield (URW) 7:10 – Saudi Brand Spotlight: Kayanee 10:00 – Adidas and Cultural Innovation in KSA 13:45 – Closing: Why These Moves Matter for Global Business
“If you enjoyed this episode, tap that follow button and leave a quick review – it really helps!”
“Share this episode with someone exploring growth markets or investing in retail.”
“Have questions or a topic you want us to cover? Reach out on LinkedIn or email!”
Vision 2030, saudi arabia, saudi retail, middle east business, cenomi retail, al futtaim partnership, westfield saudi, unibail rodamco westfield, kayanee brand, pif saudi, saudi women entrepreneurs, adidas ksa, saudi fashion, saudi culture, saudi investment, riyadh retail, saudi shopping malls, emerging markets, mena business, saudi brand spotlight, smart retail tech, global retail trends, saudi tourism, saudi economy, saudi entertainment industry, saudi sports sector, retail innovation, gcc retail news, middle east transformation
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By The Retail PodcastIn this launch episode of Five Things: Middle East Edition, hosts Alex and Leanne break down five major developments reshaping the business, retail, and cultural landscape in Saudi Arabia — all deeply tied to the Kingdom’s ambitious Vision 2030 strategy.
📍 Leanne shares her on-the-ground perspective from Riyadh, offering real-time insight into what makes this moment in Saudi’s evolution so transformational — from economic reform to cultural empowerment.
🔍 What You’ll Hear in This Episode:
Vision 2030 Overview – How Saudi Arabia is diversifying beyond oil through investment in tourism, sports, entertainment, and innovation.
Cenomi & Al-Futtaim Partnership – A SAR 2.52B deal signaling strategic expansion, digital retail transformation, and cross-border brand growth.
Westfield x Cenomi Centres Deal – A 10-year franchise agreement bringing global retail ops, branding, and marketing best practices into the Kingdom.
Brand Spotlight: Kayanee – A Public Investment Fund (PIF)-backed women’s wellness and athleisure brand led by Princess Reema Bint Bandar.
Adidas in Saudi Arabia – How the brand is building cultural resonance with abaya fashion lines and regional collabs that truly “get” the Saudi consumer.
Whether you're a retail strategist, investor, brand builder, or simply curious about global innovation, this episode offers powerful context for the shifts happening in one of the world’s fastest-growing markets.
🎧 Subscribe and stay tuned for more “Five Things” episodes focused on the MENA region, with local voices, market movers, and future-forward insights.
0:00 – Intro & why Saudi matters now 1:00 – What is Vision 2030? 2:45 – Cenomi x Al-Futtaim: Strategic Retail Partnership 4:50 – Cenomi Centres x Westfield (URW) 7:10 – Saudi Brand Spotlight: Kayanee 10:00 – Adidas and Cultural Innovation in KSA 13:45 – Closing: Why These Moves Matter for Global Business
“If you enjoyed this episode, tap that follow button and leave a quick review – it really helps!”
“Share this episode with someone exploring growth markets or investing in retail.”
“Have questions or a topic you want us to cover? Reach out on LinkedIn or email!”
Vision 2030, saudi arabia, saudi retail, middle east business, cenomi retail, al futtaim partnership, westfield saudi, unibail rodamco westfield, kayanee brand, pif saudi, saudi women entrepreneurs, adidas ksa, saudi fashion, saudi culture, saudi investment, riyadh retail, saudi shopping malls, emerging markets, mena business, saudi brand spotlight, smart retail tech, global retail trends, saudi tourism, saudi economy, saudi entertainment industry, saudi sports sector, retail innovation, gcc retail news, middle east transformation