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August 07, 2025

Five Things Friday APAC – Luxury Shifts, Honjok Retail, Vietnam’s Boom & More

20 minutes

Ryf & Laura join Alex to unpack five APAC headlines: China’s Shushu·Tong shakes luxury, Korea’s “honjok” solo shoppers rewrite store design, K‑beauty label Anua wins U.S. fans, Vietnam’s retail GMV rockets 37 %, and Laura talks about in on Yotpo’s pivot plus Gen Z’s debit‑first mindset.

🎙️ Episode overview

00:00 Intro – Rafe Cloud, MD iPAC, joins Alex

01:59 #1 Chinese luxury disruptor Shushu·Tong

03:45 #2 Korea’s ‘Honjok’ solo lifestyle & retail

05:46 #3 K‑Beauty brand Anua hits the U.S.

08:20 #4 Vietnam retail GMV up 37 %

11:45 #5 Laura on Yotpo sunset & Gen Z debit habits

19:59 Wrap‑up

🔗 Links & sources

• Shushu·Tong Studio – https://www.shushutongstudio.com/about/

• Anua Skincare – https://anua.kr/

• Vietnam e‑commerce data – Shopee / Lazada 2024 reports

• Yotpo sunset announcement – yotpo.com/blog

• BigCommerce 2025 ANZ Online Shopping Report

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By The Retail Podcast