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Five Things Friday EU: TikTok Shop, Amazon Second-Chance, Decathlon City, US Parcels, Zalando Beauty
Fast EU retail intel: marketplace moves, refurbished economics, urban formats, cross-border shocks, and beauty platform plays.
Fnac Darty’s TikTok Shop test, Amazon’s Second Chance Deal Days across Europe, Decathlon’s new “City” format inside Boulanger in Paris, the impact of new US rules on postal parcels from the EU, and Zalando’s expansion into beauty with virtual try-on and creator boards.
Topics
• Fnac Darty joins TikTok Shop to reach younger buyers and test curated seasonal assortments.
• Amazon runs “Second Chance Deal Days” across Europe: refurbished/open-box with warranties—resale momentum continues.
• Decathlon opens a compact “City” store inside Boulanger in Paris—sports × tech, proximity, services.
• New US customs handling for postal goods from the EU—expect disruption for DTC brands using postal networks.
• Zalando doubles down on beauty: VTO, 360 product views, creator boards, major brand adds; expansion across Europe.
Chapters
00:00 Intro & hosts
00:58 TikTok Shop (Fnac Darty)
03:20 Amazon Second Chance (refurbs)
05:46 Decathlon City × Boulanger (Paris)
08:53 US postal/de-minimis changes
11:05 Zalando Beauty (VTO, creators, expansion)
13:46 Wrap
References (links provided by the hosts)
https://corporate.zalando.com/en/fashion/how-zalando-redefining-online-beauty-across-europe
https://group.dhl.com/en/media-relations/press-releases/2025/new-us-customs-regulations-temporary-restrictions-on-postal-goods-shipping-to-the-us-for-private-and-business-customers.html
https://be.fashionnetwork.com/en-be/news/In-a-company-first-decathlon-opens-paris-city-store-in-branch-of-electronics-chain-boulanger,1758383.html
https://www.aboutamazon.co.uk/news/sustainability/second-chance-deal-days
https://www.ecommercemag.fr/Thematique/retail-1220/strategie-retail-2163/Breves/tiktok-shop-fnac-darty-mise-innovation-confiance-produit-484547.htm
Credits
Host: Alex Rezvan. Co-host: Alexandra
Produced by The Retail Podcast / RetailNews.ai.
Follow the show. Share your take on whether TikTok Shop converts to owned sites, or holds buyers in-app.
Disclaimer
Informational only. All trademarks belong to their respective owners.
View all episodes
By The Retail PodcastFast EU retail intel: marketplace moves, refurbished economics, urban formats, cross-border shocks, and beauty platform plays.
Fnac Darty’s TikTok Shop test, Amazon’s Second Chance Deal Days across Europe, Decathlon’s new “City” format inside Boulanger in Paris, the impact of new US rules on postal parcels from the EU, and Zalando’s expansion into beauty with virtual try-on and creator boards.
Topics
• Fnac Darty joins TikTok Shop to reach younger buyers and test curated seasonal assortments.
• Amazon runs “Second Chance Deal Days” across Europe: refurbished/open-box with warranties—resale momentum continues.
• Decathlon opens a compact “City” store inside Boulanger in Paris—sports × tech, proximity, services.
• New US customs handling for postal goods from the EU—expect disruption for DTC brands using postal networks.
• Zalando doubles down on beauty: VTO, 360 product views, creator boards, major brand adds; expansion across Europe.
Chapters
00:00 Intro & hosts
00:58 TikTok Shop (Fnac Darty)
03:20 Amazon Second Chance (refurbs)
05:46 Decathlon City × Boulanger (Paris)
08:53 US postal/de-minimis changes
11:05 Zalando Beauty (VTO, creators, expansion)
13:46 Wrap
References (links provided by the hosts)
https://corporate.zalando.com/en/fashion/how-zalando-redefining-online-beauty-across-europe
https://group.dhl.com/en/media-relations/press-releases/2025/new-us-customs-regulations-temporary-restrictions-on-postal-goods-shipping-to-the-us-for-private-and-business-customers.html
https://be.fashionnetwork.com/en-be/news/In-a-company-first-decathlon-opens-paris-city-store-in-branch-of-electronics-chain-boulanger,1758383.html
https://www.aboutamazon.co.uk/news/sustainability/second-chance-deal-days
https://www.ecommercemag.fr/Thematique/retail-1220/strategie-retail-2163/Breves/tiktok-shop-fnac-darty-mise-innovation-confiance-produit-484547.htm
Credits
Host: Alex Rezvan. Co-host: Alexandra
Produced by The Retail Podcast / RetailNews.ai.
Follow the show. Share your take on whether TikTok Shop converts to owned sites, or holds buyers in-app.
Disclaimer
Informational only. All trademarks belong to their respective owners.