From 15‑minute grocery to Oasis‑fuelled nostalgia, the retail week decoded.

⏩ Skip to a segment: 00:00 Intro | 01:33 Need It For Tonight | 02:24 Festival Fashion Pop‑Ups | 06:25 TikTok’s ‘Messy Era’ | 10:37 15‑Minute Delivery | 14:01 Adidas vs Nike | 17:09 New Balance Flagship | 18:20 Wrap‑up

In this UK edition of *Five Things Friday*, host **Alex** (The Retail Podcast) and co‑host **Simone Oloman** decode culture, commerce and convenience:

1. **Free People, Wimbledon & Glastonbury** – Why situational marketing beats seasonal planning.

2. TikTok’s shift from *Clean Girl* to *Messy* (via Anne Valois – @curatingambiance).

3. **Amazon × GoPuff** – 15‑minute grocery is the new baseline.

4. **Adidas Superstar** relaunch (Missy Elliott, Samuel L Jackson) vs **Nike** cultural dip; bonus **Oasis** pop‑ups.

5. **New Balance** “Made in England” store tour.

RESOURCES

• Oasis merch store –⁠ https://shop.oasisinet.com/ ⁠

• TikTok video – ⁠https://www.tiktok.com/@curatingambiance/video/7525185174296857878 ⁠

• Adidas Originals “Superstar” film – ⁠https://youtu.be/0i3ryZcv1PU ⁠

• MediaPost analysis – ⁠https://www.mediapost.com/publications/article/407211/ ⁠

• Need It For Tonight –⁠ https://needitfortonight.com/ ⁠

BRANDS MENTIONED

Need It For Tonight, Deliveroo, Free People, Glastonbury, Wimbledon, Flannels, Louise (jewellery), Beyoncé, Cowboy Carter, Never Fully Dressed, TikTok, The Row, Amazon, GoPuff, AliExpress, DoorDash, Glovo, Diageo, AB InBev, Adidas, Nike, New Balance, Oasis (band), Sabrina Carpenter, Formula 1.

#Retail #eCommerce #RapidDelivery #FestivalFashion #Adidas #Nike #Podcast