M&S launches a dedicated resale shop on eBay (with Reskinned), the ONS delays July retail sales to 5 Sept, TikTok Shop’s GMV Max becomes the only supported campaign type, Sainsbury’s begins a facial‑recognition trial, Lush closes UK stores for a day in solidarity with Gaza, and Charlotte Tilbury drives experiential shade‑matching at John Lewis and Café Airbrush in Covent Garden. Simone Oloman joins to decode what matters for operators—right now. Show notes / references:

In this UK edition of Five Things Friday, Alex and Simone Oloman cover six moves reshaping trading plans this month:

Resale goes mainstream: M&S × eBay launches an official pre‑loved shop, powered by Reskinned—a cleaner, scalable route to circularity than DIY platforms. Operators: track supply inflows, voucher economics, and re‑commerce margin mix. Marks & Spencer

Demand sensing > lagging KPIs: The ONS delayed the July 2025 retail sales release to 5 Sept for quality assurance; combine official series with real‑time social/returns data for better buys and markdowns. Office for National Statistics

Social commerce hardens: TikTok Shop Ads → GMV Max only. Expect heavier automation; ensure attribution and returns accounting are wired for campaign‑level ROAS and net‑margin truth. TikTok For Business+1

Safety vs privacy: Sainsbury’s begins an 8‑week facial‑recognition pilot in Sydenham (London) and Oldfield Park (Bath); union support vs privacy‑rights pushback—governance, DPIAs, and signage matter. corporate.sainsburys.co.ukbigbrotherwatch.org.uk

Brand activism with teeth: Lush shut UK shops, website and factories for a day—authenticity is an operational decision, not a slogan. Budget for impact and community response. Lush

Experience = acquisition: Charlotte Tilbury turns shade matching into a moment (John Lewis photo‑booths; Café Airbrush at Covent Garden). High‑touch, low‑friction sampling feeds CRM and lifetime value. British Beauty CouncilTheIndustry.beauty

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