In this week’s Five Things Friday – US Edition, Alex Rezvan is joined by Jill Dvorak, SVP of Content at the National Retail Federation (NRF), to unpack five key stories shaping retail right now.

We cover:

1️⃣ Zalando’s European Growth — How the fashion giant is exceeding forecasts and expanding its portfolio ahead of NRF Big Show Europe in Paris (Sept 16–18). Read NRF’s speaker announcement

2️⃣ ShopMy and the Creator Economy — Why social-led shopping platforms like ShopMy and influencer discovery tools are redefining retail inspiration. More from Vogue Business

3️⃣ Hailey Bieber’s Rhode Beauty — From a $1B brand sale to a physical retail presence, and why its new parent, e.l.f. Beauty, keeps winning. Discover Rhode

4️⃣ Resale Market Acceleration — Deloitte research shows over 150 brands investing in in-house resale channels, while California’s new SB 707 law sets strict textile recycling rules.

5️⃣ Martha Stewart’s First Standalone Stores — Why the homeware icon is opening in Saudi Arabia and Kuwait via Marquee Brands.

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This episode blends exclusive industry insight, global retail trends, and real-world brand examples you can act on.