Dylan Jones is the Head of Growth at URGEO. He is a serial entrepreneur, mentor, and outdoorsman who loves launching new products and businesses. He is an advocate for a more efficient and more effective transition to the green economy. He is an entrepreneur-in-residence with the Canadian cleantech accelerator program, Foresight.

Dylan’s philosophy of balancing operational excellence, problem-solving, and need development began with his previous career in the mineral exploration industry. He worked on the development of mining projects to incorporate considerations for both environmental and First Nations groups. Dylan transitioned from the field to finance operations, raising money for mining projects, advising on M&A opportunities, and developing innovative investment channels for the largest private land-holder in the Yukon and Northwest Territories.

Here’s a glimpse of what you’ll learn:

• Which five things Dylan Jones advises considering for recession planning this year
• Why number one is employee transformation and growth
• How to be innovative in maintaining employees through a recession
• How numbers two and three are both about marketing and why it’s not the first to be cut
• How to consider value and investment when making purchases
• Dylan’s thoughts on managing number four, supply chain management
• The intrinsic value of Excel, even in larger companies
• Dylan’s strategies for what he calls “demand planning”
• Why number five, cash flow management, is the base of every consideration
• The book Dylan recommends you read

In this episode…

Dylan Jones is Martin Hunter’s business partner and the Head of Strategy for URGEO. Dylan started in operations in the mining industry before switching to finance and building projects in that same industry. He tired of the corporate world, however, and switched to being an entrepreneur where he was in tech CPG and now consulting. He has a vast knowledge base and shares from this on the topic of recession.

Dylan outlines five key things to think about for recession planning and discusses how they factor into business health and help sustain a company through recession. Recession, market collapse, lean times, these are all things that will happen, not might, and Dylan believes it’s vital to have a strategy for weathering that outlined now.

In this episode of What CEOs Talk About, host Martin Hunter and Dylan Jones talk about the vital business ingredient of employee value and growth, why marketing should be sustained in some form during a recession, how to approach fiscal savings measures, supply chain issue preparation, and the through-line of cash flow management in this episode. Dylan imparts logical, sound advice on how to work towards recession-proofing your business today.

Resources mentioned in this episode:

• URGEO
• Contact email: [email protected]
• Martin Hunter on LinkedIn
• Dylan Jones on LinkedIn
• Simon Sinek
• “Give away the best of the best of your information, and charge well for its implementation.” - Lucas Rubix
• Peter Drucker
• Harvard Business Review
• ‘Influence: The Psychology of Persuasion’ by Robert B Cialdini, PhD

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