A recent report by Bynder and OnBrand found that 90% of brands cite struggling to “identify the right technologies to serve as an extension of their brand” as their biggest challenge.

Wilson Advertising specializes in Customer Engagement Optimization and creating strategies that turn it into a competitive difference. In this episode, we identify five things you can do to ensure that your brand personality is aligned with your Martech solution or platform.

1. STOP THINKING ABOUT YOURSELF FOR A MINUTE

2. FOCUS ON THE CUSTOMER’S PURPOSE

3. MARKETING ≠ IMPLEMENTING TECH PROJECTS

4. CUT ONE THING FROM YOUR MARTECH STACK TODAY

5. UNDERSTAND TIME AND APPLY IT APPROPRIATELY TO STRATEGY

Finding the right technology to use your customer data and communicate your brand voice authentically is daunting. It’s hard to know where to even start. These keys are a great start.

SOURCES / NOTES:

Mary Meeker Internet Trends - http://www.kpcb.com/internet-trends

Bynder and OnBrand Report - https://onbrand.me/state-of-branding-report-2018/

Scott Brinker Martech Landscape - https://chiefmartec.com/2017/06/average-enterprise-uses-91-marketing-cloud-services/

| WILSON ADVERTISING LINKS |

Wilson Advertising: http://www.wilsonadv.com

Customer Engagement Optimization: http://www.wilsonadv.com/category/customer-engagement-optimization

Our Work: http://www.wilsonadv.com/our-work/

Contact Us: http://www.wilsonadv.com/contact-us/

| CREDITS|

Host: Brian Drew, Senior Strategist https://www.linkedin.com/in/briandrew/

Host: Devin Meister, Content Director https://www.linkedin.com/in/devinmeister/

Production: Jason Kimerling, Producer, Editor https://www.linkedin.com/in/jasonkimerling/

* All trademarked and copyrighted names, marks and logos are the property of their respective companies.*