It seems odd that a large corporation would launch a campaign that’s neither proprietary nor tightly controlled. So when American Express — a not-so-small business — created Small Business Saturday, they must have envisioned a great opportunity. And with the President and U.S. Senate’s support, in addition to countless Mom & Pops, it’s clear they were on to something.

Join host Mike O’Toole as he chats with several guests including one of the leaders behind Small Business Saturday, Mary Ann Fitzmaurice Reilly. They discuss how the initiative was started and how it has helped small, local shops gain a fair share of the holiday shopping season.