I sat down with Garrett Mehrguth, CEO of Directive Consulting to understand how he went from doing $5 Fiverr gigs to $30million ARR within 7 years. 

Based out of the USA, Garett has decided to expand into Australia, Canada & UK, which also caught my attention.

I wanted to understand why he needed to expand when the USA is such a large market.

Whilst I was expecting to tell a CEO story, I ended up finding out all his marketing tactics that every CMO or CEO needs to know. 

Here are some of what we get into:

• Does a company need to hire a different talent force as they scale into a $30million ARR? You will be surprised to learn he answered, No.
• What tactic was used to acquire talent which enabled him to grow to $30million ARR? [Garett explained he hired talent, not experience] 
• How to calculate customer acquisition costs & set appropriate marketing budgets?
• Why Google ads & SEO not sufficient to scale & social media is needed? 
• What Garett learnt from experimenting with $1million in LinkedIn ads last year
• How Garett uses LinkedIn conversational ads to win 
• What advertising strategy took him to $30million ARR 
• His mantra: everything should be shockingly memorable [which I absolutely agree with when it comes to ads] 

I know anyone listening to this will explode with ideas & walk away with strategies that will take their ad game to the next level. Enjoy.   

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