In this episode, Shannon Singler dives into the deep end with Ray Cox, Senior VP of Marketing at Highfill Infrastructure, an engineering powerhouse specializing in water infrastructure across the Carolinas. From regulatory red tape to tech breakthroughs and talent gaps, this conversation doesn’t just skim the surface, it plunges into the real challenges (and surprising wins) shaping the future of water and wastewater management.

Here’s why this episode is worth a listen:

• Water woes + climate chaos: Discover how deferred maintenance, PFAS, and climate change are rewriting the playbook for utilities, and how engineers are racing to catch up.
• Tech meets tap: From smart meters to data-driven systems, hear how technology is transforming the way we manage, monitor, and move water.
• Leadership that flows: Learn why relationship-building beats RFP-chasing in business development, and how Highfill's service-first culture is turning heads (and winning projects).

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