In this solo episode, Matt builds on last week’s popular interview and goes deeper into what happens after you’ve launched your front-end offer.

Because having a working offer is only the beginning. If you want your fitness business to keep growing (without chasing new strategies every month), you’ll need to refine, evolve, or even replace that offer over time — based on real-world feedback and your business goals.

This episode covers the exact adjustments Matt makes with his own clients, including how to tweak price, duration, content, and messaging as you grow.

Key Takeaways

• What to expect after your first offer goes live
• How to test your price, session count, and conversion rate
• The difference between tweaking for volume vs. quality of leads
• Messaging mistakes that attract the wrong clients
• Why Matt doesn’t use a front-end offer for one part of his business
• How to evolve your strategy as demand increases

Resources Mentioned:

• Connect on Instagram: @mattrobinsonpt
• Newsletter & coaching info: mattrobinsoncoaching.com