To solve the labor shortage, manufacturing companies must re-brand as great places to work for a diverse group of workers including women and GenZ.

What does it really take to attract, train, and grow a workforce that includes workers from a diversity of backgrounds? And what can manufacturers do today to make sure we're ready for that labor market of tomorrow? Mariana Cogan is a former SVP at PTC and the current head of Marketing at Hexagon America. From her vantage point as a winner of Forrester's Program of the Year and Full Circle Insights Greatest Overhaul Award, Mariana Cogan is ready to tell us passionately about how we can engage a new, diverse generation of workers in manufacturing and technology.