EP 5 | Fix Your Broken Real Estate Business Before It’s Too Late (ft. Joel Perso)

Description:

If your real estate business feels chaotic, exhausting, or “held together by you”… this episode is your wake-up call.

Brad Allen and Wayne Salmans sit down with Joel Perso (operator + fractional CEO) to break down what’s really breaking most real estate teams: half-built systems, unclear roles, and leaders trying to scale with sheer willpower instead of structure.

This conversation hits execution, delegation, org charts, scorecards, and how to build a culture that actually holds up when the business grows.

Timestamps:

00:00 – The “half-built bridges” problem

00:54 – Meet Joel: what a fractional CEO/operator does

03:05 – Execution vs information: why leaders stall out

06:20 – Why entrepreneurs can’t finish

09:56 – Delegation + accountability (building a leadership layer)

15:53 – Vivid Vision: getting clear on the future

20:47 – Org chart with no names + right-seat hiring

27:30 – Core values as decision filters (culture = what you do)

32:29 – Scorecards/KPIs that drive execution

36:00 – Final advice: hiring help + fixing the real bottleneck

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https://www.realestateuntucked.com

real estate, real estate podcast, real estate leadership, real estate team, real estate operations, business systems, operations, team structure, org chart, delegation, accountability, company culture, core values, execution, KPIs, scorecards, vivid vision, scaling a business, scaling a real estate team, leadership coaching, Brad Allen, Wayne Salmans, Joel Perso, Real Estate UnTucked

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