Human beings are contradictory: they're remarkably good at adapting to both change, and things staying the same.

In this episode, I talk about the impact this has on web design, and why you need to fix problems with your site sooner rather than later.

Because within a matter of days:

🤢 the awful experience you had the first time you used the site will be forgotten,

🥴 you'll start to take it for granted that your site makes sense,

☹️ your early user base won't want it to change because they're used to it, and

😵‍💫 many of your later users will be put off, and will leave.

So fix it now!