SUMMARY:

In this episode of Homegrown Hustle, host Matt Eickman sits down with Peter P. Follesé, the owner of National Insurance Brokers, to dissect the myth of "boring insurance" and reveal a growth blueprint rooted in culture-first leadership, system building, and brutal entrepreneurial honesty.

From slinging drinks at a bar to becoming a top seller of a groundbreaking 3-year insurance policy, Peter shares how he built one of Minnesota's fastest-scaling insurance agencies—without sacrificing authenticity or hustle. This conversation offers rare, tactical insights into navigating acquisitions, building high-retention teams, and transforming reactive industries into consultative service powerhouses.

Whether you’re scaling your first company or restructuring after chaos, Peter’s story is a candid playbook in modern leadership, operational design, and long-view entrepreneurship.

KEY TAKEAWAYS:

Authenticity wins: Peter’s early success came not from product knowledge but being radically honest and client-focused.

Culture is your ceiling: Rapid growth without clear culture breeds chaos. Peter learned to prioritize team fit over short-term gains.

Insurance ≠ commodity: Shifting the narrative from pricing to consultative service builds loyalty and deeper relationships.

Documentation is strategy: Proactive property management (spreadsheets, inspections, proof of maintenance) lowers premiums and creates leverage with underwriters.

Scale smart, not fast: Strategic contraction—letting go of unaligned offices—helped build a stronger, more values-driven company.

CHAPTERS:

00:00 – Intro: Meet Peter P. Follesé of National Insurance

01:17 – Why insurance is a “broken system” he’s obsessed with fixing

03:25 – From bartending to business ownership: Peter’s unlikely start

05:40 – How bartending taught him sales, empathy & hustle

07:03 – Buying out the business and launching his own office

08:33 – Chaos, culture, and the evolution of EOS in scaling

09:42 – The hidden costs of acquisitions—and lessons learned

10:56 – Peter’s elevator pitch: “Insurance is a broken commodity—let me consult you”

12:20 – The truth about skyrocketing rates: How to stay ahead

14:02 – What insurance underwriters really care about (Hint: spreadsheets!)

15:56 – Cedar shakes, roof inspections & the power of preventative maintenance

17:30 – Can pest damage be covered? The nuance of policy forms

18:40 – Proactivity > claims: How to prevent disaster and lower costs

21:00 – The secret to white-glove service in a commodity world

22:44 – Managing culture during scale: Strategic office reduction & buyouts

25:32 – Scaling to 25 offices again—this time with clarity

27:14 – Community engagement as a growth strategy

29:31 – “We’re not a quote machine”: Shifting the mindset from price to value

31:08 – Final pitch: Why Peter’s team is different—and how to connect

GUEST RESOURCES:

Website: https://www.mynationalbroker.com/forest-lake

Linkedin: https://www.linkedin.com/in/peterpfolleseinsurance/

Instagram: https://www.instagram.com/national.insurance.brokers/

Facebook: https://www.facebook.com/InsuranceGuyPF