There’s a trend going around where designers walk up to businesses, film their signage, logos, or storefronts, and publicly “fix” their branding for content.

And we’re gonna say it plainly: we hate it.

In this episode, we talk about why these drive-by brand critiques are rude, entitled, and completely miss the point of what branding actually is. You don’t know the story. You don’t know the audience. You don’t know the why. So what makes someone think they’re qualified to publicly tear it apart for views?

Branding isn’t just a logo.

It’s history, intention, context, and people.

We unpack:

• Why public brand callouts hurt small businesses

• The difference between critique and clout-chasing

• Why “fixing branding” without context is meaningless

• And whatever else we drop in there

If you’re a business owner who’s ever felt judged, exposed, or talked down to by “experts” online — this episode is for you.

And if you’re a designer?

Consider this your reminder that branding is not a drive-by opinion.

Listen or Watch the Episode

YouTube: https://www.youtube.com/@royallyunhinged

Spotify: https://open.spotify.com/show/6yE1r0pTPZJ6zY4dzJzX2K

Apple Podcasts: https://podcasts.apple.com/us/podcast/royally-unhinged/id1730932901

Amazon Music: https://music.amazon.com/podcasts/0f6c0297-0d5b-4b15-b47f-4eb391ca6f90/royally-unhinged

iHeartRadio: https://www.iheart.com/podcast/269-royally-unhinged-153601185/