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Fixing Sim Golf Accuracy: Joel Pera’s Launch Monitor Solution
Episode Summary
How Joel Pera turned golf tinkering into a niche equipment business that gives back. Joel shares how his lifelong golf background and a family sign business led to creating more affordable simulator and launch-monitor dots, then expanding into high-end club work and custom builds under Just a Potamus. He explains the tech differences between camera-based and radar-based systems, why precision matters, and how customer service and word of mouth helped him reach bigger names. The conversation also digs into finding a “why” in any business and how golf became a way to support kids with special needs. What does the next phase of growth look like?
Key Takeaways
A niche product can start as a practical pain point, then expand into a wider service line once trust is established.
Launch-monitor accuracy depends on matching materials and reflectivity to the specific sensing method, and small errors can mislead training decisions.
A “why” can come from downstream impact, even when the core product feels like a commodity or a technical service.
Customer service speed and ownership of problems can be a defensible advantage when copycats or cheaper alternatives exist.
Long-term relationships and referrals can outperform cold outreach, especially in specialized communities like golf fitting and club building.
Golf’s structure, repetition, and quiet focus can create a welcoming on-ramp for kids who benefit from predictable routines.
Timeline
Early
00:00:00 Joel’s background in golf and early tinkering mindset
00:00:40 The origin story, creating affordable simulator dots using sign-shop equipment
00:02:00 Why the business name ties to autism awareness and giving back through golf
Middle
00:03:30 How camera-based and radar-based launch monitors use different dot setups
00:06:00 Finding a “why” through helping people succeed, on and off the course
00:09:20 How to find meaning in any business by looking a few steps downstream
Late
00:11:40 Handling the risk of copycats through quality, speed, and customer focus
00:14:50 How word of mouth led to bigger names and industry partnerships
00:17:40 What’s next, expanding custom club options, international distribution, and content
00:20:00 Where to find the brand online and what Joel wants to build next
Links and Resources
https://www.justapotamusgolf.com/
View all episodes
By StrategiqHQ.comEpisode Summary
How Joel Pera turned golf tinkering into a niche equipment business that gives back. Joel shares how his lifelong golf background and a family sign business led to creating more affordable simulator and launch-monitor dots, then expanding into high-end club work and custom builds under Just a Potamus. He explains the tech differences between camera-based and radar-based systems, why precision matters, and how customer service and word of mouth helped him reach bigger names. The conversation also digs into finding a “why” in any business and how golf became a way to support kids with special needs. What does the next phase of growth look like?
Key Takeaways
A niche product can start as a practical pain point, then expand into a wider service line once trust is established.
Launch-monitor accuracy depends on matching materials and reflectivity to the specific sensing method, and small errors can mislead training decisions.
A “why” can come from downstream impact, even when the core product feels like a commodity or a technical service.
Customer service speed and ownership of problems can be a defensible advantage when copycats or cheaper alternatives exist.
Long-term relationships and referrals can outperform cold outreach, especially in specialized communities like golf fitting and club building.
Golf’s structure, repetition, and quiet focus can create a welcoming on-ramp for kids who benefit from predictable routines.
Timeline
Early
00:00:00 Joel’s background in golf and early tinkering mindset
00:00:40 The origin story, creating affordable simulator dots using sign-shop equipment
00:02:00 Why the business name ties to autism awareness and giving back through golf
Middle
00:03:30 How camera-based and radar-based launch monitors use different dot setups
00:06:00 Finding a “why” through helping people succeed, on and off the course
00:09:20 How to find meaning in any business by looking a few steps downstream
Late
00:11:40 Handling the risk of copycats through quality, speed, and customer focus
00:14:50 How word of mouth led to bigger names and industry partnerships
00:17:40 What’s next, expanding custom club options, international distribution, and content
00:20:00 Where to find the brand online and what Joel wants to build next
Links and Resources
https://www.justapotamusgolf.com/