Charlie de Thibault calls out marketing's obsession with bottom-funnel metrics, explains why attribution is hurting more than it helps, and shares how to actually prove value across teams. SHOWPAGE: <a href= "https://www.ninjacat.io/blog/wgm-podcast-fixing-the-disconnect-between-brand-demand-and-dollars"> www.ninjacat.io/blog/wgm-podcast-fixing-the-disconnect-between-brand-demand-and-dollars</a> © 2025, <a href= "https://www.ninjacat.io/?utm_campaign=POD-What-Gets-Measured" target="_blank" rel="noopener">NinjaCat</a>

Charlie de Thibault calls out marketing's obsession with bottom-funnel metrics, explains why attribution is hurting more than it helps, and shares how to actually prove value across teams. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-fixing-the-disconnect-between-brand-demand-and-dollars © 2025, NinjaCat

Charlie de Thibault calls out marketing's obsession with bottom-funnel metrics, explains why attribution is hurting more than it helps, and shares how to actually prove value across teams. SHOWPAGE: <a href="https://www.ninjacat.io/blog/wgm-podcast-fixing-the-disconnect-between-brand-demand-and-dollars" rel="noopener noreferrer"> www.ninjacat.io/blog/wgm-podcast-fixing-the-disconnect-between-brand-demand-and-dollars</a> © 2025, <a href="https://www.ninjacat.io/?utm_campaign=POD-What-Gets-Measured" rel="noopener noreferrer">NinjaCat</a>

Fixing the Disconnect Between Brand, Demand, and Dollars

What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts. 

Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; "what gets measured, gets managed." 

SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast

© 2022, NinjaCat

Business

Marketing

Management

What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts. Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; "what gets measured, gets managed." SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast © 2022, NinjaCat

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Fixing the Disconnect Between Brand, Demand, and Dollars

Fixing the Disconnect Between Brand, Demand, and Dollars