In this episode, Teri shares a coaching call he did with Lucien Lu to take him through how to set up his own flash briefing.

Listen in and Learn!

Lucien is an extraordinarily talented and creative filmmaker, pianist and a vital member of the Alexa in Canada team. When he is not busy capturing the best content and producing premier videos for Alexa in Canada, he and his team are creating videos to build brands. His motto is: “Let’s tell your story right, 1 video, 1 podcast, 1 post at a time.” He has been studying and playing piano for 20 years and is becoming well known for teaching piano online. He’s also very successful on TikTok.

Purpose of His Flash Briefing

• Lucien wants to set up his own flash briefing to give daily advice to people who want to learn piano.
• He hopes it will help people become better musicians.
• His flash briefing will be geared towards beginners who are just starting out with learning piano.
• He has discovered that a lot of adults and kids are learning piano through apps, and so he is very confident that these are the people who will form a majority of his flash briefing audience.
• He has a lot of credentials and a strong background in piano playing which makes him a qualified teacher in the area.

Where He’s At

• He has gone through Teri’s Flash Briefing Formula course and he currently knows how to record and upload his flash briefing.
• He has a logo and a considerable batch of content, and all he wants to know is how to put up the RSS feed and other things.
• He’s going to name his flash briefing “Easy Piano Hacks”
• Teri asked him to check into his description and his Alexa developer account, which he already has, and so Teri advised him on where he will host his audio.
• Teri advised him on how he can rewrite his description to include keywords that people are searching for and incorporate them in the description to improve on his SEO in Amazon. He also advised him to include a paragraph about himself so people can know how to reach him and so he can improve on his credibility.
• Lucien has been thinking about doing a length of 3 to 4 minutes for his flash briefings and Teri highlights that Amazon’s limit is 9 to 10 minutes, though the surveys he has done with his audience show that most listeners prefer flash briefings that are under 3 minutes.
• Teri will advise him on the importance of having a sonic brand for his flash briefing and recommend Trebble.FM as the hosting service.
• Once he puts one episode of his flash briefing onto Amazon, he has to wait 48 hours for Amazon to certify the flash briefing.
• Teri will also advise him on how he can submit his flash briefing content to multiple regions.

List of resources mentioned in this episode

• The Comprehensive Flash Briefing Formula Course
• AlexainCanada on YouTube
• VocalID.ai

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