In Part 1 of this two-part interview, we locked-in with the legendary E-40 as he explores his creative journey. He talks about living the hustle and switching from being known for his music to being a household name. E-40 discusses how he used his business mindset when transitioning to the beverage industry. We go back to the summer of ’85 to hear the origination story of his name and the beginnings his famous Sluricane beverage line. E-40 reps his HBCU (Historically Black College and University) Grambling State University as he talks about the early influences that shaped his character. Plus, E-40 drops some additional details on the West Coast Super Group with Too $hort, Snoop Dogg & Ice Cube.

Earl Stevens is a platinum selling recording artist and actor from Vallejo California. Earl is also known by his stage name of E-40, a rap veteran entrepreneur that is mostly known for his unorthodox rap style & catchy slang words. In addition to his career as a musician, E-40 is an entrepreneur and investor who has ventured into other business and investment opportunities.

Whisk & Blend
We welcome Wine Whisper and Beverage Broker/Manager Stacey Diltz Thomas to our Whisk & Blend segment as she discusses what’s going on behind the scenes of the beverage business.
https://www.instagram.com/staceywines/

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Hosts
Eboné Merrimon https://www.instagram.com/deepsouleb/
Brian Sexton https://www.instagram.com/iamspreadluv/
Lonnell Matthews https://www.instagram.com/inspirewithlonnell/

Audio Architect: Kamaal Malak https://www.instagram.com/kamaalmalak/
Music Producer: A.B. Eastwood https://www.instagram.com/a.b.eastwood/
Executive Producer and Branding Strategist: Kamilah Sanders https://www.instagram.com/kivanoir/

E-40
Follow: https://www.instagram.com/e40/
Sluricane – Follow: https://www.instagram.com/e40sluricane/
E.Cuarenta Tequila – Follow: https://www.instagram.com/e.cuarentatequila/
Earl Stevens Wines
Visit: https://earlstevensselections.com/
Follow: https://www.instagram.com/earlstevensselections/

Mentions
Just Play Entertainment: https://www.justplayentertainment.com/