In this episode, I talk with Dan Johnson of App Tool Werks, a shop to innovate, build, and market software services. They currently have three products in the app store, Flatzap, JobMe, and Call Deck, and two more products in development right now. App Tool Werks is a self-funded endeavor with 15 employees.

FlatZap is the flagship product of App Tool Werks, as it was the first commercially available product of the company. It is a photo management system, allowing you to capture, organize, and save images by location. Many customers of this product work in construction, and use it to take pictures of job sites to send back to their offices. In the future, they are looking to partner with other forums for other avenues of product integration. To learn more about FlatZap and their other products, visit their website here.

Topics In This Episode

Cultivating Product Ideas Internally versus Externally

Understanding product use based on the customers that use the product

Selling a product when a company may already have the technology in place

Learning who to sell to within a company

The importance of geolocation in niche products

Overcoming a leadership deficit once the company reaches the point of scalable growth

To Learn More

Flatzap.com

Apptoolwerks.com