In this episode, we speak with Kaylind Cook, Scientist, and Katie Tamburo, Sr. Associate Product Manager, as we explore essential vs. elevated flavors. They discuss how everyday, fan-favorite flavors, like chocolate and strawberry, can be elevated to exciting experiences for consumers. They dive into the reasons behind why consumers seek unique flavors, the impact of social media, and the importance of texture. Tune in to hear about some fun examples and ideas of elevated vs. essential flavors.