In this episode, we dive into the influences shaping the alcohol space with Senior Beverage Scientist, Vanessa Chavez and Beverage Product Manager, Chloe Morris. The pair covers the latest trends within spiked sips, including classic, well-loved tastes, amplified alcohol notes, unique mixology techniques, and more. For instance, did you know that flavor can help replicate the taste experience of adding smoke to a cocktail? Tune in to discover creative innovation pathways within the alcohol landscape!