There are many reasons for starting a business. Some are very good reasons, and some are very poor! Many of the businesses that disappear within a few years may be able to trace their failure back to the reason they started the business. This program investigates and discusses why some reasons to start a business are very strong and aid the business, as well as why other reasons are poor decisions and what the likely impact will be. These insights will help aspiring entrepreneurs determine whether their reason for starting a business is likely to help their start-up, or hinder any progress in the future.