Fleet payments represent over 10% of total US B2B card spend, yet most fintech companies have overlooked this massive opportunity. 

For vertical SaaS platforms serving the physical economy: HVAC, construction, transportation, plumbing — understanding fleet payments is critical to building differentiated embedded fintech products. 

In this episode, Coast Founder and CEO, Daniel Simon joined host Joshua Silver, Founder and CEO of Rainforest to discuss how vertical SaaS platforms can approach embedded fintech products, why simplicity matters more than cash back, and the significance of integrating payments into core workflows rather than just bolting them on.

They discussed:

• What makes fleet payments so unique and the lessons that translate to other vertical specific payment needs
• How to build differentiated embedded fintech products by deeply understanding your vertical's workflows
• Why fraud prevention through data and controls is more valuable than reward programs
• The reason vertical SaaS platforms should partner, not build fintech on their own
• Why "giving money meaning" by integrating payments into core workflows drives stickiness 

The Payments Strategy Show is brought to you by Vertex and Rainforest.

Vertex: The Vertical Software Conference

This invite-only event and community offers networking, learning, and unique insights on go-to-market, monetization, product expansion, fundraising, and M&A.

Learn more: https://www.vertexconference.com/

Get updates on LinkedIn: https://www.linkedin.com/company/vertex-vertical-software-conference

Rainforest is the embedded payments purpose-built for vertical SaaS.

Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches.

Learn more: https://rainforestpay.com

Connect with us on LinkedIn: https://linkedin.com/company/rainforestpay