Excerpt: Most beauty and lifestyle influencers fall into the trap of not treating social media as a business. At the end of the day, if it’s paying your bills and allowing you to live the lifestyle you want, it’s important to do everything you can to stay relevant in the algorithm and with your audience. While it’s tricky figuring out how to do more, be more, and still make time for yourself, setting boundaries such as working hours, outsourcing certain tasks, and always having a list of ideas can help provide more structure.