In this episode of Klimatic Scale, Dash speaks with Jelle Goertz, co-creator of inno2fleet, a venture building success case at the intersection of energy and mobility, built by inno2grid together with Schneider Electric.

Jelle dives right into the details of what it actually took to turn a corporate fleet electrification challenge into a scalable business. He touches on how the inception happened, who was involved, how the first customers were acquired, and more.

Here’s one question to set the scene. What do you think:

👉 Listen to the episode to find out.

This is the second of four episodes in the Venture Tools Chapter of Klimatic Scale, where we focus on venture clienting and venture building as the most practical innovation tools for climate-critical industries to move beyond pilots and into real-world impact. Both corporate and startup listeners can take valuable insights from real cases.

1:00 The fleeting spark: how inno2fleet began3:30 From idea to first customer6:40 The key decision makers10:30 It takes a village14:00 What unlocked adoption18:30 Go-to-market lessons: one specific fail22:00 Where the money came from25:30 Scaling the venture without getting slowed down29:30 Jelle’s advice for venture builders

Connect with Jelle if you want to continue the conversation!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit klimaticgroup.substack.com