Human Powered: High-performing agency & consultancy teams

Flexing a business with 400 global specialists - with Samppa Vilkuna

Listen Later

How do you reinvent the traditional agency model?

Samppa Vilkuna is Founder & CEO of the creative company, Superson. He leads a small in-house team alongside more than 400 specialists worldwide.


In this episode, Samppa shares how he:

  • Set up the business to be the Airbnb of the agency world - the world’s best creative agency without a single creative person
  • Resources from a massive pool of freelancers, so there’s never a conflict of interest in having to sell his team’s skills to clients
  • Hires freelancers based on skillset, location, and personal interests - so he can always provide the best possible team for clients
  • Has processes to ensure newly formed teams rapidly become high-performing
  • Creates a sense of belonging for freelancers so they feel part of the Superson community 
  • Truly collaborates with clients, co-creating work alongside them and eliminating the need to sell it in


    • Samppa used to work in-house. Frustrated by his suppliers, he set up his own agency with a flexible talent pool - so the team is always the best possible fit for clients’ needs.

    ...more
    View all episodesView all episodes
    Download on the App Store
    Human Powered: High-performing agency & consultancy teamsBy Trenton Moss: Exited agency founder & bestselling author