Flip Croft-Cadero is the Principal at Greenlit, an ad agency that is focused in the cannabis and hemp space. He also runs Goodekind, a family-owned CBD social enterprise creating CBG, CBD, and Delta-8 THC products. Throughout his career, he has worked with brands like Anheuser-Busch (Budweiser, Bud Light, Michelob Ultra, Natty Light, Landshark, Beck’s, Estrella Jalisco) Pizza Hut, ESPN, American Express, Caesars Entertainment, Dallas Mavericks, Kiva Confections, Ignite Cannabis Co, and Grav Labs.