Flipkart Saathi will be available in text and voice interfaceIn an attempt to ‘humanise’ online shopping experience for first-time users, the homegrown ecommerce giant Flipkart has rolled out a smart assistive feature called Flipkart Saathi to help users navigate through the website with the help of audio and textual instructions.

In the Hindi interface, Flipkart also added colloquial languages, instead of opting for the bookish phrases.

Meaning the Hindi interface will host terms which people use in their day to day life.

Flipkart Saathi also hosts key actions in the form of pop-ups and audios to make the experience more immersive for the users.

According to media reports, the acquisition was to help Flipkart add “voice” to its platform and unlock new opportunities to enhance its services. | To read full story, visit https://startuparound.com/read/1574856005.851932/Flipkart-Launches-Assistant-Saathi-To-Enhance-Shopping-Experience?ref=audio_experience